If only you could build a thriving business just by putting out an OPEN sign. Ok, now let’s get real. Today successful businesses have multi-pronged marketing initiatives in play. They start with a professionally designed logo, which is developed into a unique brand look and voice. They put together communications plans and materials for specific demographic markets, and work a variety of social channels, including Twitter, Facebook, Periscope, YouTube, Instagram and Facebook.

And they leverage something called Content Marketing. If you’re not sure what that is, you’re not alone. Simply put, Content Marketing is valuable editorial information that includes insight, advice and tips. Content Marketing distribution channels include blogging, videos, social posts, PR, workshops, Blabs and email marketing. Smart Content Marketing covers market- and product/service-specific topics, as well as humorous, lifestyle and fun topics. With valuable data that is legitimately helpful and interesting, you’re building authority and trust.

Ka-ching!

While some Content Marketing can definitely be about creating brand awareness and comfort, the primary goal for most companies is to build their email list. Because opt-in email addresses represent folks who actually WANT to hear from you. With great content – including product and service news, offers, specials, industry insight, recipes, DIY advice and links to other resources like videos, blog posts and mass media articles – email marketing is de facto the cash cow of Content Marketing. That’s because your email list converts at a significantly higher rate (4300%) than all other forms of marketing.

Now you know what Content Marketing is, and why it can be a game changer for your business. Stay tuned for great Subject line and content examples, success stories and more in future blog posts!