This is Part 2 in a 4 part series about what we learned and shared at Social Media Day in Mahwah, NJ.

Whether you’re a newbie to social media, or you live and breathe it 24/7, the gist of the message from the 15 speakers at this fast-paced, multi-track day was “get moving”.

Yes, the pace of business is dizzyingly fast, and new productivity apps and communications platforms launch every day. But your social-savvy competitors have already jumped in. They’re testing, tweaking, measuring, following best practices and getting tangible results.

Social media is not just for big brands.

It’s positively impacting the bottom line of local pizzerias and Pilates instructors as much as self-published authors, architects or consultants who are seeking national clients.

Not sure about which platform will work best for you – do more research and reading. Google “Social Media stats” – we love this article from SproutSocial and this one from Hootsuite. Google “Email marketing stats” and see 76 stats in Campaign Monitor’s excellent article, and learn about the real, measurable value of using all the other social channels to get people to sign up for your email newsletter. Why? Because email marketing has an ROI of 4300% – not too shabby!

Ask your peers, get feedback at networking events. Better yet, hire a vetted transmedia consultant to give you the lay of the land.

What you don’t know is costing your business big-time.

The power to introduce your brand – and communicate strategically with EXACTLY the right audiences you want to reach – is achieved with smart, integrated and planned actions and campaigns that should include:

  • search engine optimized website copy
  • online videos
  • engaging info posted one or more social media channels, including Twitter, Facebook, Instagram, YouTube, Periscope
  • lots of valuable content – on your site, and via blogging, guest blogging and regular email newsletters

Use Google Analytics,and review all your other social outreach metrics, so you can see what’s working and what’s not.

So, don’t dilly dally any longer.

Social communication channels have already transformed how we interact with, sell to and service clients and prospects. Get your business on the grid, so your profits start moving up!

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JTW Media Group is an expert email marketing company serving a range of small to mid-sized businesses. We specialize in database growth, and deliver professional email marketing formatting and distribution services. We help our clients grow their visibility and results, by sending out their news, advice, tips, special event updates and offers. For a free online strategy assessment of your business, get in touch with us here.