We can personally attest to the value of email marketing – because we developed a winning system that worked in our own restaurant. In addition to great content, there are lots of other elements involved with building consistently successful campaigns, which we’ll share in future Blog posts.

For now, knowledge is power. Here are some intriguing email stats you can profit from:

Using the word “video” in a subject line boosts open rates by 19%, increases click-through rates by 65% and reduces unsubscribes by 26%. – Syndacast

Companies of all sizes are studying how to improve their results. Nearly two-thirds would like to improve their personalization (64%), marketing automation (64%), and segmentation (62%)  – Econsultancy

Welcome emails are 86% more effective than standard newsletters. –MarketingSherpa

54% of all emails are opened on mobile devices.- Litmus

The two biggest factors influencing open rates are who the email is from (64%) and the subject line (47%) – Chadwick Martin Bailey

For every $1 spent on email marketing, the average return on investment is $44.25. – EmailExpert

Marketers consistently ranked email as the single most effective tactic for awareness, acquisition, conversion, and retention. – Gigaom Research

Email is nearly 40 times better than Facebook and Twitter at acquiring customers. McKinsey & Company

70% of people say they always open emails from their favorite companies. – ExactTarget

 

JTW Media has helped me turn a blah “email Blast” into a well-structured. professional update I’m very proud of.

Joe Feraco

Owner, Sycamore Grill, PA